The National Association of Realtors (NAR) polls buyers and sellers every year. This information is very specific and is public knowledge. What does the average consumer expect from their Realtor?
Honesty tops the list! 98% say honesty is the most important quality they seek in their Realtor. 95% say knowledge of the purchase process is very important to them. They want a Realtor who will stick with them and educate them every step of the way. 92% say market knowledge is very critical. Most buyers have reviewed homes of interest on the Internet first. However, they do not necessarily know the neighborhood or community they are interested in that well. 93% say responsiveness is right at the top of their list of important qualities in a Realtor. Nothing is worse for a buyer or seller working with a Realtor who does not return their calls, text or emails in a timely manner.
Great Service is the name of the game. It is the it separates the great Realtors from the ones without business!